A Return on Imagination

Happy Thanksging!  November is considered Trade Show month and it’s during this time of year that an abundance of Industry Trade Events and Conferences will be hitting the circuit.   Some of the larger events attract 100,000+ attendees and have over 2000 exhibitors in Las Vegas Style Show rooms displaying all of their latest wares and services.  Slick demonstrations, sharp shooting marketing reps and cool logo’ed promos are seen in every corner of these facilities.

To stand out and attract as many potential clients as possible, the most successful exhibitors need to be creative when it comes down to their marketing campaign.    At SEMA 2011,  I noticed a creative idea that brought then attention of almost all patrons.   This particular marketing team had rented 7 Foot high Bigfoot costume and used this attention grabber to draw traffic into the booth.   This was such a popular attention seeker, that it was also the center of many photographs during the event!  I had to even get a photo for my blog as it was such a cool idea!

Some organizations choose to dress their trade show staff in very bright colors to attract the eyes of the wandering attendee.   From logo’ed apparel to high tech booths, to stand these days, you have to be unique and being unique can sometimes mean just putting on a fancy costume.

– Steve the Blogger

Steve the Blogger

About Steve the Blogger

Professional Motivational Speaker and Social Media Specialist. Living the Advertising Lifestyle while presenting new ideas and the latest marketing trends.
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