Marketing with Tattoos

When I was first presented with the concept of Logo’ed tattoos,the advantage of these temporary images was not immediately apparent.  I initially thought of those Bubble Gum Machine cartoon tattoos that kids buy at the grocery store.   It wasn’t until the 2011 ICAST Show that I personally saw a how one organization used these temporary tats as a clever marketing tool and promotional item that had people lined up for 10 minutes waiting to talk to a Marketing Rep.

While walking down one of the very large rows of vendors, I was drawn over to a 20×20 booth by the sheer crowds of people circling various podiums.    When there are crowds, something interesting must be happening, so I moved my way closer to the front.   What I was witnesses was a trade show “Tattoo Application Station” equipped with 20 unique tattoo designs that all encompassed a versin of their logo.   This was the first time I witnessed the temporary latex tattoo which claims to last up to a week if taken care of properly.

During the application process, an entire marketing presentation was conducted about their product line.  Unlike many of the other exhibitors consisting of a bunch of Marketing Vultures, there was no high pressure to buy anything or leave any information behind.

People were excited to receive these tattoos and in return, the organization had walking billboards throughout the entire venue.  The idea was ingenious!  Their brand was recognizable and the style was one in which people were  proudly displaying.  In addition, they also included a couple of extra tattoos with their marketing flyers to take home for the kids.

Since the ICAST show, many of our clients have incorporated tattoos into their marketing programs.   The best time to use this type of advertising tool is during the warmer times of the year.  Temporary logo tattoos work well for Company BBQs and charitable events.  I’ve seen the new latex temporary tattoos do wonders for many companies.  A very cost effective way to brand a product or commemorate an event.  The next time you are thinking of a way to stand out at the next trade show,  give tattoos a second thought.  You will be glad you did!

–Steve the Blogger

Steve the Blogger

About Steve the Blogger

Professional Motivational Speaker and Social Media Specialist. Living the Advertising Lifestyle while presenting new ideas and the latest marketing trends.
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