In the early morning hours of Oct 20th my flight landed in Austin, TX which was the destination for this years 2011 Sunbelt Builders Show. This is considered the one-stop-shop for anyone in the building industry. To be honest, I really did not know what to expect. Upon walking into the complex, I was quick to know that the Sunbelt Builders Show was an event worth writing about.
While wandering through the show prior to my Presentation,l I took the opportunity to have a look at some of the promo items that many of the vendors were handing out. From Cowboy Hat Stress Balls to imprinted Boot Key Chain, the giveaways were as grand as the State of Texas itself.
One of the most interesting items that I saw many people walking around with, were the logo’ed Hot Sauce bottles, fully equipped with a nice label and filled with fiery goodness. The beautiful part about hot sauce is that many people like it but many tend not to use it that much. A typical hot sauce bottle will last a year or so in the family refrigerator. Having your promo item for for 12 months or more is a very cost effective advertising method. Think about it. One year of Advertising for about $2. Not bad!
Throughout the entire Sunbelt Builders Show, the attendees were really having a good time collecting the wide variety of promo and swag that was being handed out by all of the vendors. This was definitely an educational and fun filled event. Texas is great. Long live the Sunbelt Builders Show.
Signing off from Texas,
-Steve the Blogger
