Shine When It’s Raining

On those gloomy days when the rain is falling from the grey clouds, many forms of advertising take a back seat to this advertising beauty.  The trusty Umbrella or Parasol, dates back to Ancient Rome and has been one of man’s best friends during those soggy, wet days.   They come in a wide variety of styles from Automatic Units to the modern PGA Golf designs.

The moment a Logo is screen printed on the panels of the umbrella, a magical event occurs.  Powerful advertising that is like a walking billboard.  The best part is that the umbrellas rarely get discarded in the trash.  They generally stay with their original owner for many years.    Whether at the beach or walking around an outdoor amusement park, a Logo’ed Umbrella is one of the best forms of promotional advertising an organization can do.

A typical logo’ed umbrella will stand out in a crowd of “black” umbrellas and will getnoticed far more than a typical logo’ed hat or jacket.  The positive benefits of this quality item, amke it one of the more popular Promotional items in today’s market.

With such great power, comes a few drawbacks.  Given the size of a useful umbrella, the shipping rates are generally higher than a typical promo item.    Depending on the quantity required, proper receiving facilities may be needed due to the skids they are packaged on.

With a logo’ed umbrella, a company is guaranteed to get great exposure with a positive return on investment.  These make for amazing Holiday Gifts and are a very practical accessory that every recipient will use.   The feedback we get from our clients is always very positive when Umbrellas are used as promo tools.

I generally suggest to our clients that Golf Style Umbrellas are the best way to go.  They generally provide a large area of rain protection and come in stagged panel coloring.  This makes for a unique and attractive item.  The quality on most golf umbrellas is generally quite high due to the winds that can be found on open area Golf courses.

The next time you are in teh need of a promo item, think of a Rainy Day.  When it rains, it generally pours so take advantage of those grey days.  Advertise your logo and watch the business roll it!

— Steve the Blogger

Steve the Blogger

About Steve the Blogger

Professional Motivational Speaker and Social Media Specialist. Living the Advertising Lifestyle while presenting new ideas and the latest marketing trends.
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